![]() it's aware of the trope, and is using it. So really, from a feminist perspective you could argue that this ad is limiting to women-weighing them down with this stereotype. We're all familiar with the idea that mothers are nurturing and protective and monitor the food they give their young to make sure it's safe and healthy, that this is somehow their role. Whether it's entirely real-world accurate is irrelevant. These slogans are basically referencing a stereotype. So it's a smart ad campaign-you remembered it. But, in reality, most of the time they ARE the ones choosing. So in a way, the Jif slogan does sort of imply that moms should be the ones choosing. Gillette claiming that it's "the best a man can get" makes a bit more sense because that product is specifically for men. It's a little off because peanut butter is not gender specific. They are the ones that make the choice of which peanut butter to buy. Females, specifically moms spend more time in supermarkets than other people, and will encounter the brand. The ad may have unfortunate implications, but those are pretty much supplied by you, not them. TL DR: targeting a specific subset of the market for a product is not sexist. New to Men's Rights? Please read our FAQ.R/MensRights was created on March 19, 2008. Subreddits officially supported by the r/MensRights moderation team. If you are in need of legal help, seek a qualified lawyer. Men's help links: Domestic violence, divorce, false accusationsĭo not trust legal advice given by Redditors. Please do not hesitate to send us a modmail if a user is violating the rules. Opinions will not be removed, but actions may (see above rules). People posting here are sharing their opinions. /r/MensRights strongly supports principles of free speech.Any such decision can be appealed in Moderator Mail, for a final decision by the moderator group. Moderators may, from time to time, make reasonable decisions at their discretion, subject to reddit rules.Links to other subreddits must use NP format ("np" in place of "www").Facebook and Twitter posts must be done w/ screenshot & blanked names.Use self-posts for related topics, justifying their relation. No linking to SRS or affiliated subs, or Gawker Media websites.No posts about bannings by other moderators (too common, not relevant to topic of "rights").Mods may remove these at their discretion. No advice animals or other low-effort image or text posts, including links to images of headlines/partial news articles.Posts with titles that do not indicate what the post is about or use a clickbait format may be removed, or reposted by moderators.Advocating for violence/illegal acts will be removed. ![]()
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